NEW ARRIVALS
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Crayfish Tee
Regular price $44.99 NZDRegular priceUnit price / per -
PRIMAL PURSUIT Fisherman's Beanie
Regular price $39.99 NZDRegular priceUnit price / per -
Snapper Tee
Regular price $44.99 NZDRegular priceUnit price / per -
Crayfish Hoodie - 'Spear Hunt Explore'
Regular price $89.99 NZDRegular priceUnit price / per -
Spearfishing Hoodie -One Breath One Shot
Regular price $89.99 NZDRegular priceUnit price / per -
Stainless Tumbler 16oz
Regular price $29.99 NZDRegular priceUnit price / per -
Yellowtail Kingfish Tee
Regular price $44.99 NZDRegular priceUnit price / per -
Primal Pursuit GOPRO Mask
Regular price $79.99 NZDRegular priceUnit price / per
HEADWEAR
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PRIMAL PURSUIT Fisherman's Beanie
Regular price $39.99 NZDRegular priceUnit price / per -
Spearfishing Hat (3 colours)
Regular price $39.99 NZDRegular priceUnit price / per -
Spearfishing Trucker Hat (2 Colours)
Regular price $39.99 NZDRegular priceUnit price / per -
Primal Pursuit Camo Buff
Regular price $9.99 NZDRegular priceUnit price / per$19.99 NZDSale price $9.99 NZDSale
CLOTHING
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Crayfish Tee
Regular price $44.99 NZDRegular priceUnit price / per -
Snapper Tee
Regular price $44.99 NZDRegular priceUnit price / per -
Crayfish Hoodie - 'Spear Hunt Explore'
Regular price $89.99 NZDRegular priceUnit price / per -
Spearfishing Hoodie -One Breath One Shot
Regular price $89.99 NZDRegular priceUnit price / per
ACCESSORIES
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Spearfishing Hat (3 colours)
Regular price $39.99 NZDRegular priceUnit price / per -
Primal Pursuit John Dory Buff
Regular price $9.99 NZDRegular priceUnit price / per$19.99 NZDSale price $9.99 NZDSale -
Sale
Low Volume Dive Mask
Regular price $49.99 NZDRegular priceUnit price / per$69.99 NZDSale price $49.99 NZDSale -
Primal Pursuit Camo Buff
Regular price $9.99 NZDRegular priceUnit price / per$19.99 NZDSale price $9.99 NZDSale
About
Hello everyone,
My name is Ollie.
I am a passionate Spearo (spearfisherman), Hunter, and general outdoorsman who loves anything to do with the natural world, exploring new places and things. I created the Primal Pursuit brand to represent the lifestyle I love to live and share with my online followers and community. I hope to inspire others to get out into nature and explore this amazing world we have at our fingertips.
We all have a very Primal/Primitive part in our DNA dating back thousands of years which we can feel when sitting next to a fire, Diving underwater, Spearfishing, Hunting animals, camping in nature, growing our own food/vegetables. The list goes on. We feel a deep connection to the simple survival aspects of life, which is why I want to reignite that feeling in everyone who may feel a bit stuck or overwhelmed in this current crazy world we are navigating in.
Immersing myself in nature through the sports of Hunting and Freediving/Spearfishing, I feel at home. I'm able to reap amazing benefits which include fitness, being able to put fresh, nutritious food on the table and receiving in my eyes, a deep form of meditation while doing so.
Chasing strenuous and at times scary situations brings me to balance and that's how I came up with ‘Primal Pursuit’ to chase that Primal force.
Come along for the ride, and if you would like to support me by purchasing some merchandise, That would be greatly appreciated!
Cheers, Ollie.
Follow me on YouTube to see full length Vlog style videos of me exploring the Oceans, Forests and Land based here in New Zealand. Just Search ‘Ollie Craig’ on YouTube!